Your Facebook , Twitter, and YouTube fans are a list.
But you dont own the list! The list is owned by the platform you are using, and can disappear if for any reason your account is suspended or closed. I know of one person who lost 44K fans in an instant when his site was suspended…
To avoid this, make sure you are actively moving your Social Media Lists into your email list. Have an opt-in box or frequent invitations or both on your Social Media channels, inviting your prospect to get more good info from you in exchange for their email.
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