Finding your target market on Twitter is not quite as hard as you may think it is. As is to be expected with such a popular service, many third party applications and websites have popped up that make our lives easier when it comes to working with Twitter. One such site is Twellow.com, which is the Yellow Pages of Twitter.
The great thing about Twellow.com is that it allows you to search out Twitter users by categories which are split up by personal interests as well as professional ones. Therefore, if you are in the Internet marketing niche, you can choose the marketing category and then further narrow down your target audience by searching according to a specific keyword.
Other effective tools you can use include:
• TwitterSearch.com – this is Twitter’s built in search engine which can be quite helpful in locating prospects;
• Twitterfall.com allows you to search by keywords and hash tags;
• SocialMention.com is especially useful since you can search a wide range of social media sites, regular websites, news and almost all the Internet for certain keywords. It is a system that can be used to identify prospective clients as well as to stay up-to-date with what people are saying about your products and business.
• Twitterment.com and TweepSearch.com are also two highly effective search tools that are slightly more useful than the Twitter search engine because they can also search the bios of people. Bios are effectively where people list their interests, hobbies, profession and so on and so forth. This is basically most of the demographic information on people which will help you find your target audience.
• NearbyTweets.com allows you to search for users according to location and you can then narrow down your results even further by searching according to keyword;
• Twellohood.com and Twwtmondo.com are similar services that allow you to identify prospects by location.
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